NFL - CENTENNIAL

There are millions of passionate NFL fans in Canada. To to mark its 100th season, The league wanted to increase awareness even further. So we created the Fantennial Challenge, a season-long contest to identify the 32 biggest superfans in Canada (one for each NFL team).

Every week you could earn points by responding to a new email challenge. We asked Canadians to step up and thousands of them delivered, posting their entries on Instagram and Twitter. The user-generated content was high-volume, heartwarming and often hilarious.

On our Fantennial Challenge website, fans could track their progress, see other fans’ submissions, and prepare for the next week’s assignment. By season’s end we had our 32 superfans and one grand prize winner (and he had two tickets to the Super Bowl in Miami).