https://www.toddmcmackon.ca/home daily 0.75 2018-02-17 https://www.toddmcmackon.ca/work-avenue daily 1.0 2025-05-06 https://images.squarespace-cdn.com/content/v1/5a8898b2e9bfdf3698c0fa29/1600352841188-7TL2N2IW61A3RA0UT0KX/ezgif.com-video-to-gif-2.gif Work https://images.squarespace-cdn.com/content/v1/5a8898b2e9bfdf3698c0fa29/1600352259519-0TSIEV8YJSH31PWI4IOW/ezgif.com-video-to-gif.gif Work https://images.squarespace-cdn.com/content/v1/5a8898b2e9bfdf3698c0fa29/1600351477771-XYA7OM0THHJPNHQVTU5T/gif1.gif Work https://images.squarespace-cdn.com/content/v1/5a8898b2e9bfdf3698c0fa29/1523135814732-3JAB2LX3UHDUI3YC5EXA/LG_Olympics_V2_V3.gif Work - Olympics The challenge was to provide engaging content to Olympic viewers that showcased LG products while being far-enough removed because LG wasn't an official sponsor. This post was in reaction to Tessa Virtue and Scott Moir gold medal-winning free dance. https://images.squarespace-cdn.com/content/v1/5a8898b2e9bfdf3698c0fa29/1523136308272-20888GW5584JJ2M0CMHV/LG_Puppyday_V3.gif Work - National Day of... The aim was to join the online conversation during national days that celebrated, well, pretty much anything. This post was made for National Puppy Day and to showcase the https://images.squarespace-cdn.com/content/v1/5a8898b2e9bfdf3698c0fa29/1523127672885-98WOOXKTDGYUB2FIP7IW/Strangerthings3.gif Work - Netflix LG's partnership with Netflix allowed an elevation of the brand by showcasing popular shows through their social media channels. https://images.squarespace-cdn.com/content/v1/5a8898b2e9bfdf3698c0fa29/1600353810306-N63P7IY0DFUTJ9PGDZ40/ezgif.com-video-to-gif-3.gif Work https://images.squarespace-cdn.com/content/v1/5a8898b2e9bfdf3698c0fa29/1600354605711-XE8ZMSDDHX5LL81V5ZO7/ezgif.com-gif-maker.gif Work https://images.squarespace-cdn.com/content/v1/5a8898b2e9bfdf3698c0fa29/1600354710704-DTB39XZZ6LWLIGME2IEI/ezgif.com-video-to-gif-4.gif Work https://images.squarespace-cdn.com/content/v1/5a8898b2e9bfdf3698c0fa29/1524065828841-9QUIQNYBTR6838PLU5BJ/FCA_Halloween_V1.jpg Work https://images.squarespace-cdn.com/content/v1/5a8898b2e9bfdf3698c0fa29/1524065907719-A4HJNJCJRDGLF1FXP8OR/FCA_Halloween_V2.jpg Work https://images.squarespace-cdn.com/content/v1/5a8898b2e9bfdf3698c0fa29/1524066200802-J9AQGKXJGC0P18RMMFKV/FCA_NewYears_V2.jpg Work https://images.squarespace-cdn.com/content/v1/5a8898b2e9bfdf3698c0fa29/1524074352784-A3VL39IENOYPK0PT4FVW/FCA_Halloween_v2.gif Work https://images.squarespace-cdn.com/content/v1/5a8898b2e9bfdf3698c0fa29/1524065959618-D4Z5RSVPAHXOBEZJX5L0/FCA_Christmas_V3.jpg Work https://images.squarespace-cdn.com/content/v1/5a8898b2e9bfdf3698c0fa29/1524066043037-TMZTH6M5ZIRKAFE9QBN0/FCA_Christmas_V2.jpg Work https://images.squarespace-cdn.com/content/v1/5a8898b2e9bfdf3698c0fa29/1524066094326-HCMAB8Q7YIQD82X1MYV2/FCA_Christmas_V1.jpg Work https://images.squarespace-cdn.com/content/v1/5a8898b2e9bfdf3698c0fa29/1524066144828-T20324P3RM64RJI6ZMV5/FCA_NewYears_V1.jpg Work https://images.squarespace-cdn.com/content/v1/5a8898b2e9bfdf3698c0fa29/1524082818532-QBJO3GANJPBU447T1XAM/Jeep_RCR_avant_F1.jpg Work - Ski CAM avant-ski is all about preparation and the start of your adventure, and how better of a way to reach those who are preparing for their ski adventures then to sponsor ski-cams at different heights throughout the resorts. (Shelled-out) jeeps would be placed in the shot. These cams usually take place in high-traffic locations on the resort so with additional signage it would also attract users that are simply skiing by. https://images.squarespace-cdn.com/content/v1/5a8898b2e9bfdf3698c0fa29/1524770522936-8P3MX0FYS9R9KZTFAAJB/Jeep_RCR_avant_F4.jpg Work https://images.squarespace-cdn.com/content/v1/5a8898b2e9bfdf3698c0fa29/1524770523427-JT32QZOW7GC0Y2J5NJJY/Jeep_RCR_avant_F5.jpg Work https://images.squarespace-cdn.com/content/v1/5a8898b2e9bfdf3698c0fa29/1524770522941-ZAJOEOTAL5KBN52T2R3F/Jeep_RCR_avant_F3.jpg Work https://images.squarespace-cdn.com/content/v1/5a8898b2e9bfdf3698c0fa29/1524082703223-1M5GVBXLGAOS7TTCJ1CK/Jeep_RCR_avant_F2.jpg Work - GONDOLA SKIN Wrapping the gondola with a Jeep decal so the ski racks on the lift mimic how many Jeep owners have their ski racks mounted on their vehicles. https://images.squarespace-cdn.com/content/v1/5a8898b2e9bfdf3698c0fa29/1524767641899-GGE0ECNZH8FFMTB3BGY2/CB_DQ_V2.1.jpg Work https://images.squarespace-cdn.com/content/v1/5a8898b2e9bfdf3698c0fa29/1524058331945-132WTZUBMSQ3GUC07IBZ/CB_DQ_V1.jpg Work https://images.squarespace-cdn.com/content/v1/5a8898b2e9bfdf3698c0fa29/1524851694612-NSPNP687CS9JNZNGNV0N/Compilation.jpg Work THE REACTION We plan to make the biggest splash on social media. Our goal is to have a “social media meltdown” to have everyone talking about the video, speculating about the health of the celebrity; but specifically, discussing the dangers of distracted driving, cycling and walking and our unwillingness to change https://images.squarespace-cdn.com/content/v1/5a8898b2e9bfdf3698c0fa29/1524852998877-16M1II7XTJQSZVDJT21P/Youtube.jpg Work THE IDEA We stage a video that shows a Canadian celebrity getting hit by a car or a bike. The video will only be 4-5 seconds long The footage will be shakey, unfocused and obviously from a cellphone. It will originally be shot as someone taking a video of themselves or of some unrelated everyday event. Subsequent videos will be shot of the celebrity being loaded into an ambulance with a small crowd forming. Voices heard in the background will be heard mentioning the celebrity’s name and a significant injury. https://images.squarespace-cdn.com/content/v1/5a8898b2e9bfdf3698c0fa29/1525096919838-Y2EIHBZVE21T85XEEJ2Q/Unveil.jpg Work After a 4-5 hours of speculation, Mayor Tory holds a press conference unveiling that the celebrity is in fact fine. Let the celebrity carry the event with a speech discussing road safety: Mitch Marner: Hello, Toronto. I’m fine. It was all a hoax. I wasn’t hit orr injured by a distracted driver today. But I could have been. Too many people are driving and cycling and walking around distracted. And everyday they’re killing and injuring people - and themselves - because of it. I guess the real question is…why does it take a celebrity death or injury to make people pay attention to this deadly issue? https://images.squarespace-cdn.com/content/v1/5a8898b2e9bfdf3698c0fa29/1524853634928-H5XLCHA8BAROZPB05CP5/Subway_0000_MARNER.jpg Work OOH and digital executions would roll out reminding viewers about the stunt, the public's lack of concern about road safety and communicating ways to learn more. https://images.squarespace-cdn.com/content/v1/5a8898b2e9bfdf3698c0fa29/1524840133717-8ZWXPW6U98X5DLTDOWOD/NAC_instagram_hummingbird.jpg Work https://images.squarespace-cdn.com/content/v1/5a8898b2e9bfdf3698c0fa29/1524840132489-61LF48ZGKXSF4PYWMC0J/NAC_instagram_falcon.jpg Work https://images.squarespace-cdn.com/content/v1/5a8898b2e9bfdf3698c0fa29/1524840132725-405145E73IKHGFYF4WJT/NAC_instagram_cheetah.jpg Work https://images.squarespace-cdn.com/content/v1/5a8898b2e9bfdf3698c0fa29/1524757571716-SPPJZW9S3M1543YSANB4/OLG_social_Chinatownfest.jpg Work https://images.squarespace-cdn.com/content/v1/5a8898b2e9bfdf3698c0fa29/1524757530571-NECW8Z31GC01BL9AN5CN/OLG_social_ElvisFest.jpg Work https://images.squarespace-cdn.com/content/v1/5a8898b2e9bfdf3698c0fa29/1524757478963-40POLW5QZDNCG126GNHD/OLG_social_Jazzfesr.jpg Work https://images.squarespace-cdn.com/content/v1/5a8898b2e9bfdf3698c0fa29/1534966577070-WJG2R5EK03VYKHRPESFA/FCA_VivalaFiat_Stage2.png Work STAGE 2 Taking the summer locations, events and moments presented in Stage 1, we will then use Instagram and Facebook carousels to pair up different locations and to ask viewers to choose their ideal summer destination. https://images.squarespace-cdn.com/content/v1/5a8898b2e9bfdf3698c0fa29/1534966691062-LCMSONMG9N78B5S08PV5/FCA_VivalaFiat_Stage3.png Work Throughout the summer, users will be asked to interact with Facebook carousels, videos and static posts. Every carousel they like and every question they answer, using #VivaLaFiat, will provide them an entry ballot into a draw at the end of the summer for a new Fiat 500 or Fiat Spider. In addition, at the end of each month, a draw will take place and one lucky winner will be rewarded a trip for two to a pre-determined Canadian summer destination. https://images.squarespace-cdn.com/content/v1/5a8898b2e9bfdf3698c0fa29/1534966427256-ZUUZF8BNCIZ2DNZCMMN3/FCA_VivalaFiat_Stage1.png Work STAGE 1 This campaign will begin by showcasing popular summer destinations throughout Canada and the activities that we as Canadians love. Social channels, specifically Facebook and Instagram, will be used to promote our summer giveaway. https://images.squarespace-cdn.com/content/v1/5a8898b2e9bfdf3698c0fa29/1555979860200-KWLI52607DDSTESVRQZT/20190117_204830_HDR.jpg Work https://images.squarespace-cdn.com/content/v1/5a8898b2e9bfdf3698c0fa29/1555979973238-U808Z95DRO127DWRM3OD/image-asset.jpeg Work https://images.squarespace-cdn.com/content/v1/5a8898b2e9bfdf3698c0fa29/1555526642540-CGJD933D781ZCSXEK1JZ/Buttermode3.png Work https://images.squarespace-cdn.com/content/v1/5a8898b2e9bfdf3698c0fa29/1632324263585-U8TYKI1KMX33GXOKUAFH/FCA_POS_2021.jpg Work https://images.squarespace-cdn.com/content/v1/5a8898b2e9bfdf3698c0fa29/1632324893790-7RXEI3DSFJ22LH84276R/FCA_POS_20212.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a8898b2e9bfdf3698c0fa29/1632324854368-U1IIM8I4PYSSYGS5Q9N3/FCA_POS_20213.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a8898b2e9bfdf3698c0fa29/1632324840421-KZB5V8DE7OF5Z5BERQ24/FCA_POS_20214.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a8898b2e9bfdf3698c0fa29/7841f6c1-1557-4e15-af33-0f49b76b155b/Screen+Shot+2024-04-09+at+12.07.51+PM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a8898b2e9bfdf3698c0fa29/1520266571417-U8XLG4GWIUS41CG1DFTC/Screen+Shot+2018-03-05+at+11.12.28+AM.png Work https://images.squarespace-cdn.com/content/v1/5a8898b2e9bfdf3698c0fa29/1520268152885-YW12AZVSMQVTX1D5XWZ8/Screen+Shot+2018-03-05+at+11.32.54+AM.png Work https://images.squarespace-cdn.com/content/v1/5a8898b2e9bfdf3698c0fa29/1520269568620-A9BEP9U9QX8ZN3UQAT02/Jeep_RCR_avant_F2.jpg Work https://images.squarespace-cdn.com/content/v1/5a8898b2e9bfdf3698c0fa29/1524058585081-UE9VQD97M237Q7YM6C9S/CB_DQ_V1.jpg Work https://images.squarespace-cdn.com/content/v1/5a8898b2e9bfdf3698c0fa29/1524855391174-I1MUTTB8XC5QMGWPNL3E/TheStar.jpg Work https://images.squarespace-cdn.com/content/v1/5a8898b2e9bfdf3698c0fa29/1524058950334-X01Q3RBRTC7K737EIUBB/NAC_instagram_hummingbird.jpg Work https://images.squarespace-cdn.com/content/v1/5a8898b2e9bfdf3698c0fa29/1524073733718-XPA64O1GUJIFMF4ZDJUZ/LG_Social_StrangerThings_1080x1080_WIP12.jpg Work https://images.squarespace-cdn.com/content/v1/5a8898b2e9bfdf3698c0fa29/1524757856307-CFIQZWSYVFHCC6I5RRPL/OLG_Jazzfest_1080x1080.jpg Work https://images.squarespace-cdn.com/content/v1/5a8898b2e9bfdf3698c0fa29/1534967549725-1H4NWE6P2BZ9RHK9S28F/VivalaFiat_lockup.png Work https://images.squarespace-cdn.com/content/v1/5a8898b2e9bfdf3698c0fa29/1555526555816-N9CIL1BLN7K8I4DZ61QG/RL_ButterMode2.jpg Work https://images.squarespace-cdn.com/content/v1/5a8898b2e9bfdf3698c0fa29/1600348540459-PU4RIYOXLG1GQ7O8E2JY/Screen%2BShot%2B2020-09-17%2Bat%2B9.17.56%2BAM.jpg Work https://images.squarespace-cdn.com/content/v1/5a8898b2e9bfdf3698c0fa29/1600356385922-2AIWDFTQ4WBR26WPLNT8/Screen%2BShot%2B2020-09-17%2Bat%2B11.20.55%2BAM.jpg Work https://images.squarespace-cdn.com/content/v1/5a8898b2e9bfdf3698c0fa29/1632325611184-IV1DA7R0LC0XKC132QDV/2020.07.BJ.RAMTRX_DSC1143.jpg Work https://images.squarespace-cdn.com/content/v1/5a8898b2e9bfdf3698c0fa29/1712163427140-PASFL85BBOKU73AJCUQT/Screen%2BShot%2B2024-04-03%2Bat%2B12.54.00%2BPM.jpg Work https://images.squarespace-cdn.com/content/v1/5a8898b2e9bfdf3698c0fa29/1712163497041-5DU10AC70770OL90WADX/Screen%2BShot%2B2024-04-03%2Bat%2B12.03.09%2BPM.jpg Work https://images.squarespace-cdn.com/content/v1/5a8898b2e9bfdf3698c0fa29/1712679354521-KZFAZP9JWF26Q0DC14XK/Screen%2BShot%2B2024-04-09%2Bat%2B12.14.40%2BPM.jpg Work https://images.squarespace-cdn.com/content/v1/5a8898b2e9bfdf3698c0fa29/1712684420699-J4PL0PKQXGQZY7ID751P/Screen%252BShot%252B2024-04-09%252Bat%252B1.37.09%252BPM.jpg Work https://images.squarespace-cdn.com/content/v1/5a8898b2e9bfdf3698c0fa29/1732891214050-G4M7T6C9Y28S7T0SFZBM/Screen%2BShot%2B2024-11-29%2Bat%2B9.33.49%2BAM.jpg Work https://images.squarespace-cdn.com/content/v1/5a8898b2e9bfdf3698c0fa29/1732891423822-YJJ9Y4LD0U201NQHMRO2/Screen%2BShot%2B2024-11-29%2Bat%2B9.42.26%2BAM.jpg Work https://www.toddmcmackon.ca/pagecv daily 0.75 2024-04-12 https://images.squarespace-cdn.com/content/v1/5a8898b2e9bfdf3698c0fa29/8bb571ae-d085-4a8b-9e56-e54bfc9dda35/Todd_McMackon_CV_V2.jpg CV https://www.toddmcmackon.ca/about-1 daily 0.75 2024-04-12 https://images.squarespace-cdn.com/content/v1/5a8898b2e9bfdf3698c0fa29/1524075370313-3ZTJW4A3LRGEWGOAYZ1X/IMG_244921312.png About https://www.toddmcmackon.ca/about daily 0.75 2024-04-11 https://images.squarespace-cdn.com/content/v1/5a8898b2e9bfdf3698c0fa29/1523136571854-O4LG9D8AKBCC6HTMSJMR/45140003-v2.jpg About https://www.toddmcmackon.ca/viva-la-fiat daily 0.75 2018-08-22 https://www.toddmcmackon.ca/nfl-1 daily 0.75 2024-04-09 https://images.squarespace-cdn.com/content/v1/5a8898b2e9bfdf3698c0fa29/1600348540459-PU4RIYOXLG1GQ7O8E2JY/Screen%2BShot%2B2020-09-17%2Bat%2B9.17.56%2BAM.jpg McDonalds Breakfast Burrito